Afterwards is a 220 page special edition book created for 2015 Estée Lauder Companies' UK Breast Cancer Awareness (BCA) Campaign while working within the in-house team at my previous employer; freuds.
Aimed at speaking to all breast cancer survivors, friends and families. Containing advice, quotes and anecdotes gathered from people affected by breast cancer. In addition to the book the custom 'Afterwards' wordmark was created for the book and advertising of the campaign, including a short advertisement at Piccadilly Circus.
The Brewery is an annual editorial journal produced from freuds. To the left is the redesign publication first produced in late 2015 while working within the in-house team.
A new editorial layout and typographic system was created, both inspired from the previous publication design and the father company house style. The redesign involved an easy to use navigation system, grid and house style for all future issues, with a custom made size being both easy to hold and carry.
Personal brand identity created for self promotion across my curriculum vitae, stationary and portfolio. In addition brand guidelines were created for my own personal use to keep consistency across all current and future mediums.
The Water Diviner
The Water Diviner poster was an initial concept for the UK key art whilst working at Empire Design. Incorporating the main two actors within a geographic outline of Australia on a burnt and old style map to reflect on the time period in which the film was set. Each poster was also formed from three separate lino cuts to give a texture to reflect on the time period in which they were made.
The selection was awarded a commendation from Turner Classic Movies.
These four original concepts were my selection of ideas for the UK key art for the movies Wild while at Empire Design. As a result of the four concepts the third down concept was the derived piece for the final UK key art which can be viewed here.
Our end of year show in 2014 was titled 'This is...' which was then wittingly played upon within the visual identity to form 'This...'. This was incorporated across invitations and promotional materials for the show. The colour and style was derived from our International Design Auction to keep a consistent visual style that mirrored such a successful event and gained a lot of attention from designers and studios, making it easily recognising.
The use of the ellipses allowed for the introduction of both end of year show locations and of each individual graduate within the show.
Turner Classic Movies
The 'Oscar season' poster series was a response to a Turner Classic Movies brief to create a seasonal film series from a tight collection of TCM movies. Using only Oscar winning movies to form the response, the Oscar silhouette constructs the focus across all three posters. Each poster depicting and highlighting an important aspect of the individual film via the Oscar silhouette while the backdrop holds a chronological reference, (left is the starting location and the right is the end location of the movie).
The English Tradition poster series were graphical response to represent and highlight 'English Traditions'. Using Wimbledon as the medium and also reference of English sport. The Tennis balls were used in support of three English sayings that are present within the sporting event.
International Design Auction
The International Design Auction was a collective event formed from myself and peers within the final year of university. Seeking help from designers and studios around the world we gathered a collection of signed donations from the likes of Milton Glaser, Stefan Sagmeister and many more. The result of the auction raised over £3,000 to fund our end of year show and with this result we also achieved enough where we also run a solo exhibition show at the Coningsby Gallery later 2014.
To the left are a selection of donated pieces, the poster and invitation used for the event, more imagery for this soon to be added.